Turismo do Centro Brought Together

On Thursday, January 15, Turismo do Centro brought together, at the Seia Town Hall, a wide range of public entities and territorial partners for the presentation of the project Oh Meu Deus – Ultra Trail Centro de Portugal by UTMB.

The event, which has called Seia home for 11 years, is regarded as a key Nature Tourism event throughout the Central Mountain Range region. This year, it reaches a new level by joining the UTMB World Series, ensuring three years of promotion and development for the Centre of Portugal and attracting more than 2,400 athletes in its first year.

A sessão juntou representantes dos municípios envolvidos no evento, da Beira Interior e do Pinhal Interior, bem como das duas Comunidades Intermunicipais envolvidas, região de Coimbra e Beiras e Serra da Estrela e diversos programas PROVERE e organismos ligados ao desenvolvimento regional. Para além destas entidades, estiveram igualmente presentes a Horizontes-Turismo Desportivo, entidade organizadora do evento desde 2012, ano de criação do projeto, e a Associação Trail Running Portugal, que interveio para partilhar um testemunho sobre o carácter transformador da modalidade e o seu potencial de crescimento.

During the meeting, the project’s principles and values were presented and discussed, as well as its full economic, tourism and identity potential for the Centre of Portugal region. The participating entities highlighted the project as a strategic opportunity to promote the territory internationally, showcasing the attractiveness of its landscapes, villages, and natural and cultural heritage.

The meeting also contributed to coordinating inputs and identifying inter‑municipal synergies, in a context considered decisive for strengthening a shared strategy around the event. The alignment of the PROVERE networks and all the municipalities involved was deemed essential to ensure scale, territorial coherence, and hosting capacity.

With a consolidated identity and integration into a leading international circuit, the event has established itself as a true attraction for Nature Tourism in the Central Mountain Range, strengthening the international visibility of central Portugal and driving an integrated, sustainable, long‑term territorial strategy.